BusinessWeek: Social Media Marketing Myths

8 04 2009

According to BW, it’s not easy or cheap, but if you’re not marketing via social media, you’re behind.

That makes sense for most of the BW audience, but there are plenty of examples of big and small businesses dipping their toe into social media using in-house resources and negligible budgets and achieving extraordinary results. It’s not the bells and whistles, it’s the quality of the conversation.

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