Can the New York Times survive ad slump?

21 04 2009

From The Wall Street J0urnal:

New York Times Co. reported a wider loss in the first quarter, hampered by another steep decline in advertising revenue, costs related to job cuts and a write-down of leases associated with a newsstand-distribution subsidiary that closed during the quarter. …

As with other newspaper publishers, the evaporation of classified ad sales — the traditional lifeblood of the industry — was the most alarming aspect of the results. Revenue in the category plunged 45%. …

Digital businesses accounted for nearly 13% of New York Times Co.’s revenue in the first quarter, up from 11.1% in 2008’s first quarter. At, the company’s online-information portal, revenue fell 5% to $27 million, reflecting a decline in display advertising.




One response

22 04 2009
adam hartung

NYT made decisions sealing its fate as early as 1995 when it declined buying into NYT was so convinced of its old business model it refused to consider changes, and now the market has shifted leaving NYT uneconomic. Read more at

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