American Press Institute: Paid Content Is the Future for News Web Sites

3 06 2009

The 31-page white paper, summarized here by Rick Edmonds of the Poynter Institute, concludes:

“Newspapers can make the leap from an advertising-centered to an audience-centered enterprise” and should get on with it immediately.

 
The report, titled Newspaper Economic Action Plan, recommends that industry leaders follow five new “doctrines.”
  • True Value. Establish that news content online has value by charging for it. Begin “massive experimentation with several of the most promising options.”
  • Fair Use. Maintain the value of professionally produced and edited content by “aggressively enforcing copyright, fair use and the right to profit from original work.”
  • Fair Share. Negotiate a higher price for content produced by the news industry that is aggregated and redistributed by others.
  • Digital Deliverance. “Invest in technologies, platforms and systems that provide content-based e-commerce, data-sharing and other revenue generating solutions.”
  • Consumer Centric. Refocus on consumers and users. Shift revenue strategies from those focused on advertisers.
  • Full text of the report is available here.

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