Digital news paradigm shift?

7 10 2009

Here’s an interesting thought: Online news providers working not through their own Web sites but through news applications on social media.

The concept may work best initially for news about well defined geographic areas or niche topics, such as a university or sports team. But the use of social site news aps could rapidly broaden once news consumers grow accustomed to the idea. The advantage is to catch readers where they already go, rather than forcing them to seek out your news site.

As Steve Rubel sees it:

Conceivably the next great media company will be all spokes and no hub. It will exist as a constellation of connected apps and widgets that live inside other sites and offer a full experience plus access to your social graph and robust community features. Each of these may interconnect too so that a media company’s community on Facebook can talk to the same on Twitter.

Facebook might be the first venue where this starts. It could become a mini news reader for millions who don’t care about RSS or Twitter. Over time this may obviate the need to create large news sites. It’s easier to create a rich interactive experience there than start a new news site and hope that people come to you. They won’t have time to find or visit.

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