Pew study: Traditional media still rules

12 01 2010

I find this unsurprising, and not good news for the old media. They may still rule, but the kingdom of news lies in tatters.

” … A new study by the Pew Research Center’s Project for Excellence in Journalism, which takes a close look at the news ecosystem of one city, suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media—particularly newspapers.

“The study, which examined all the outlets that produced local news in Baltimore, Md., for one week, surveyed their output and then did a closer examination of six major narratives during the week, finds that much of the “news” people receive contains no original reporting. Fully eight out of ten stories studied simply repeated or repackaged previously published information.

And of the stories that did contain new information nearly all, 95%, came from traditional media—most of them newspapers. These stories then tended to set the narrative agenda for most other media outlets.”

So what we define as news still comes largely from the same old outlets. Those outlets’ resources are vastly depleted. Hence, we learn far less than we once did.

News consumers starve but lose interest in this paltry gruel. They grow lethargic. So far, they have few sources for a more nutritious diet to energize them. Will a new supply come forward before the population dies off?

Advertisements

Actions

Information

One response

1 03 2010
New Pew study looks at ‘participatory news consumer’ « InfoMash

[…] while another report from Pew three months ago found that newspapers still drove the local news “ecosystem” […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: