NYT appears close to move to paid content

18 01 2010

New York magazine reports that the decision is imminent. Unclear whether the Times would go with a metered model or a two-tiered scheme like the Wall Street Journal, in which some parts are free but others require a subscription. The Times tried and abandoned the latter course a few years ago, with its unsuccessful offer of paid “premium” content.

So what has changed? The timing now may have to do with technology, the magazine reports.

(Apple’s tablet computer is rumored to launch on January 27, and sources speculate that Sulzberger will strike a content partnership for the new device, which could dovetail with the paid strategy.)



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