Dallas Morning News places editors under sales managers

3 12 2009

Farewell to journalism as we knew it.

The Morning News tears down the firewall that traditionally has divided news and business functions in newspapers.

The newspaper is organizing around 11 “business and content segments” run by newly created general managers reporting to Senior Vice President/Sales Cyndy Carr. Each general manager will be “charged with analyzing and growing the business by developing solutions that meet consumer needs and maximize results for our clients,” a staff memo says. “Their responsibilities will include sales and business development. They will also be working closely with news leadership in product and content development.”

Of course, the firewall has been eroding since it purportedly existed, but this makes it official. Today’s Tiger Woods scandal brought to you by Adidas and Lincoln Mercury.

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BusinessWeek: Social Media Marketing Myths

8 04 2009

According to BW, it’s not easy or cheap, but if you’re not marketing via social media, you’re behind.

That makes sense for most of the BW audience, but there are plenty of examples of big and small businesses dipping their toe into social media using in-house resources and negligible budgets and achieving extraordinary results. It’s not the bells and whistles, it’s the quality of the conversation.