New Pew study looks at ‘participatory news consumer’

1 03 2010

A study released today by Pew Internet examines “how internet and cell phone users have turned news into a social experience.”

Interestingly, while another report from Pew three months ago found that newspapers still drove the local news “ecosystem” in one city (Baltimore)  it studied intensely, today’s report concludes:

The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV.

Among the other major points of the study:

  • The average online consumer regularly turns to only a few websites.
  • Internet users use the web for a range of news, but local is not near the top of the
    list.
  • News is pocket-sized. Some 80% of American adults have cell phones today, and 37% of them go online from their phones.
  • News is personalized: The “Daily Me” takes shape.
  • News is easier to follow now, but overwhelming. And most topics get plenty of coverage, in Americans’ eyes. [The topic on which Americans most want more coverage: Scientific news and discoveries.]