Nicholas Lemann on the Journalism Crisis

29 10 2009

nicholaslemannphoto_p233_crop“Journalism isn’t going away,” says Nicholas Lemann, dean of Columbia University’s Graduate School of Journalism, in an interesting interview with Spiegel Online. “But it is reconstituting itself in a pretty fundamental way.”

You would expect some optimism from someone in Lemann’s position, and he doesn’t disappoint. Confronted with plunging circulation figures among major dailies, he says, “Newspapers may have found the bottom.”

“Metro newspapers in the United States are probably not going to disappear entirely. But they’ve almost all shrunk. That doesn’t mean they’ll go away or won’t continue to be the dominant news provider in their communities.”

Spiegel frequently alludes to the recent report by Columbia Professor Michael Schudsonand Leonard Downie Jr., the former executive editor of the Washington Post, “The Reconstruction of American Journalism.” But it returns, naturally enough, to questions about the Balloon Boy coverage and its implications for the future of journalism.

“This is something I found a little frustrating. If you have a pure market-based journalism system, then stories like Balloon Boy will inevitably rise to the top. [!] The reason is that there are pure market forces at work, and this is what people apparently want. So if you say on the one hand that public support for journalism is unthinkable and that journalism must live entirely in the market system, but then on the other hand you reject the results as worthless, that puts us in a bind.”





Prank spread on social media taints Domino’s brand

16 04 2009

The New York Times:

As Domino’s is realizing, social media has the reach and speed to turn tiny incidents into marketing crises. In November, Motrin posted an ad suggesting that carrying babies in slings was a painful new fad. Unhappy mothers posted Twitter complaints about it, and bloggers followed; within days, Motrin had removed the ad and apologized.

On Monday, Amazon.com apologized for a “ham-fisted” error after Twitter members complained that the sales rankings for gay and lesbian books seemed to have disappeared — and, since Amazon took more than a day to respond, the social-media world criticized it for being uncommunicative.

To paraphrase Homer Simpson: Speed, the cause of and solution to all our problems.