Pole vault over the paywall?

25 01 2010

Turns out, there could well be a chink in the paywall of nytimesonline.com.

In fact, it may not be a wall at all, and may not address the  issue  of news aggregators linking to content generated by newspapers.

Of course, The Times wants to encourage links to its online content, perhaps particularly so once The Times asks us to pay for that content upon reaching a certain number of visits to its site. Naturally, those includes links from bloggers and on Facebook and Twitter and other social media. And if you follow such a link, it won’t count in your “metered” number of visits.

Q. What about posting articles to Facebook and other social media? Would friends without a subscription then not be able to view an article that I think is relevant for them? — Julie, Pinole CA
A. Yes, they could continue to view articles. If you are coming to NYTimes.com from another Web site and it brings you to our site to view an article, you will have access to that article and it will not count toward your allotment of free ones.
But as Jay Rosen points out,

Google News is surely “another Web site,” therefore all articles found that way will be free and accessible. … No matter how often Google News is used to get to the Times, if you come back by that route you will never be charged.

Which means that for those people who get their news from the web itself, using search, aggregators, social media and blogs to find the stuff they want, the stuff they find from the New York Times will always be available, free of charge.  That looks a lot less like a pay wall to me. It isn’t a metered system if I can access the Times via the link economy without limit.  This scrambles a lot of what’s been written on the subject.
This whole paid content issue gets more complicated the further one gets into it. That’s obviated by the fact that the big brains in the business have yet to solve it. But we’ve got to try something. If it turns out the NYT system fails to provide significant revenue for news gathering, let’s tinker some more. The decline of journalism is too urgent to cling to unproven hopes of an new model emerging or to stand on the sidelines naysaying all efforts to make the Fourth Estate viable again.