Report: Advertisers to spend more on digital media than print

8 03 2010

Forbes.com reports landmark findings from the annual Outsell advertising and marketing study today:

Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.